All Posts in Category: Business Skills
Now Open On-Demand, Whenever You Need It: Our Revolutionary At-Home IdeaFest Program
When I first started helping travel writers finally reach their goals and dramatically grow their income, I saw, straight away, that the single, simple, easy answer to how to get from where each writer was to where they wanted to be was simple: pitch.
So I worked up live and online programs, workshops, and webinars to combat this great “evil,” the fear of pitching.
But, of the course of that work with writers, I found that while they were telling me their pitches were the problem, the responses they were getting from editors were telling them (and me!) that their ideas were really the problem.
That’s why, based on our live IdeaFest retreat, our new four-week program is designed to provide a serious and lasting foundation to turn you into an idea machine, turning up dozens of article ideas every day. And I’ve already seen the transformation happening daily with the writers beta-testing the program this past month, who regularly share exclamations like:
“The tips were really useful! I managed to double my article ideas for the magazines I identified!”
“Done! Love this exercise. Makes it visually accessible to see all the ideas for one place, along with the magazines and the sections to pitch.”
“This was a super useful exercise!”
“This actually helped me discover sections of magazines I might not have looked at otherwise.”
“As I started this exercise I really didn’t like it too much, but did finally break past a little barrier and thought of some good stuff!”
“Woo-hoo! I managed to find ideas around all nine articles types from the one concept. “
“This was fun! Each trip has so many aspects to share!”
“This was a really great exercise for me, and it helped me realize that even small things from an experience can lead to an entire article.”
Is February–or March!–the New January? (And What We’re Doing to Make Sure You Rock It)
Is it just now your new year?
On a recent coaching call, someone explained to me that as they were slammed with deadlines both before and after the holiday, had many family commitments during the school break, and subsequently had to take a trip involving many time zones-worth of jet lag for a family health emergency, she only finally felt, at the end of January, that she was finally in a place to really start the new year.
Free Daily Webinars for February
In honor of our first anniversary, we’ve launched an exciting new feature: You can now stream all of our past webinars–one each day–for free.
These webinars are only available at the times listed, live, but you can catch the replay in video, audio, and transcript form, along with the webinar slides, at any time in our on-demand webinar library.
Check out the full schedule of February’s webinars and register for your favorites below.
The Dream Buffet is Served!
If one-on-one coaching is not for you where you are right now because:
- you’re still in a full-time job in a different industry and don’t have a solid timeline for making the jump into freelance travel writing;
- you’re still getting your bearings in terms of what you want to do with travel writing (brand storytelling! meaty features! blog posts for destinations! well-paid trend pieces about your latest stop in a year-long nomadic journey after quitting your job! so many choices!);
- you would love to have the one-on-one attention by financially can’t swing that investment right now; or
- you’re working on your travel writing alongside several other interests, such as yoga teaching training, cooking for retreats in exotic locations, WWOOFing, or a developed blog that is a serious time commitment;
but you want a constant source of answers to your travel writing questions, whether an in-depth lesson from our webinars, an instant script or tactic for dealing with a tricky editor or client situation, or a quick answer to the perennial question “where should a pitch this story?”, we bring you the Dream Buffet.
Did We Become a Travel Blog? What is All of This About Points and Miles?
This week, we’ve got a special webinar double header week since I was out with the flu last week, and we’re also doing a very different mini-series.
We’ve looked in the past at a lot of facets of free travel that are specific to travel writers:
- Setting Up Sponsored Travel 101: How free travel really works for travel writers.
- How to Set Up an Individual Trip From Scratch: The ne plus ultra of press trips are the ones you design yourself.
- Getting a Spot on a Group Press Trip or Fam: Cracking the code for getting offers and acceptances for scheduled group press trips.
- Putting Together a Pitch Portfolio to Support a Big Trip: The simple secret to landing a spot on any press trip you’re interested in.
- What to Expect on Press Trips: What you can realistically expect from your press trips–the good and the bad.
- How to Prepare for Your Press Trip: What you get out of a press trip depends largely on what you put in.
- How to Get the Most (on the Ground) Out of Your Press Trips: Getting on a free trip is the easiest part. Leaving with saleable ideas is the real challenge.
But this week we’re talking about a totally different way to travel for free: trips you book yourself…but don’t pay for.
That’s the real dream, right?
Our Last Holiday Special Offer…An Opportunity to Be the First to Access Our Newest Way to View All Our Resources: Webinars, the Travel Magazine Database, and Our Q&A Library for Coaching Students
Today’s holiday trivia: While king’s cake or Gateau des Rois has becoming associated with North and South American Mardi Gras festivities, it was originally consumed on Twelfth Night, the last day of the 12 days of Christmas. Each cake, or pudding in the case of Britain, had a bean or charm baked in. Whoever found it–assuming they didn’t choke on it–was said to be blessed with good luck for the year ahead.
We’ve let you know for months this was coming, and now it’s finally here!
If your circumstances–time-wise, financial, or just not being ready quite yet to pull the trigger and dive headlong into travel writing–make it so that our coaching programs aren’t the best option for you right now, but you follow our webinars and new magazines in the Travel Magazine Database, we’ve got something that might be just what you need for where you are right now.
For Today’s Holiday Special, We’ve Put Together a Package of One-of-One Support to Completely Transform You as a Travel Writer in an Incredible One-Time Special
Today’s holiday trivia: It seems like we’ve totally missed the mark on Christmas by running our 12-day special a week late this year, but today is actually the official Christmas Day in more thank 15 countries, including Greece, Egypt, Russia, Ethiopia, Greece, and Bulgaria. These countries follow the Ancient Roman Julian calendar rather than the Gregorian calendar. Russian Christmas is marked with a 12-course dinner centered on fish in honor of the 12 apostles, while Greeks use a sprig of basil rather than the European and American fir tree.
People often ask me which of our retreats is my favorite.
They’re all so different–from the people to the programs–that I say it’s like the favorite child dilemma.
But since our first week-long Freelance Travel Writing Bootcamp, I have to say, there is a certain child that I favor. Having the opportunity to spend a week together digging in and making deep progress throughout the week felt special on its own, but the last 24 hours of the retreat were what sealed it for me.
After These Seven Webinars, You’ll Never Worry About How to Pay for Your Trips Again
Today’s holiday trivia: An important British holiday tradition has been the day when a lord’s subjects would come wassailing. Today, we think of wassailing as singing carols and spreading good cheer, particularly when doing so door to door, but this tradition initially was intended to replace begging and offer peasants a specific opportunity to receive food and drink—especially figgy puddings—from the wealthy. The food-gifting aspect continues today, often in unusual forms, such as the London’s Drury Lane Theatre’s tradition since 1795 of proving cake and punch for the resident theater company each January 6.
If you are new to travel writing, there is no doubt one thing that seems the golden goal for marking your successful entry into this work: scoring a spot on a free trip for travel writers.
I’ve seen this as a goal for many folks who joining us for our 5-week annual review and 2018 planning process this winter.
And if this is one of your goals this year, I’ve got great news for you:
Setting up free trips as a travel writer is dead simple.
First Chance to Grab Our Newest Content Marketing Webinars…at a Very Special Discount
Today’s holiday trivia: In many European countries, the celebration of Christmas on December 25 pales in comparison with January 6’s Feast of the Epiphany–also know as the visit of the three wise men or magi. Presents for children arrive on the eve of the Epiphany rather than Christmas Eve, though they are not delivered by a jolly man. In Italy, gifts are ferried about by La Befana, a witch with a long nose and speedy broomstick who leaves garlic and onions, in addition to the usual coal, for bad children or parents who haven’t left her a glass of wine.
There are so, so many opportunities out there for travel content marketing.
How many hotels can you think of off the top or your head? How many destinations around the world? How many cities where visitors take tours during their stay?
In just the tour and activities market alone, in just the U.S., there are 68,000 companies valued at 20 billion. That’s not even the size of fish you’re probably going after. There are many, many more that are smaller and don’t have in-house staff devoted to their content marketing.
Last chance to get your roadmap for accomplishing your 2018 travel writing goals workshopped!
It sounds totally counter-intuitive, but we have spent a lot of the past four weeks in our five-week series on reviewing your past year and setting the course for the year ahead talking about why goals don’t work.
I wholeheartedly believe that goals can be a real impediment to moving your travel writing career forward.
Before I reached a point where I had clients I enjoyed working with, enough work (at at least $100/hour) that I didn’t need to do any marketing, and complete control over my schedule, I had a lot of goals for my freelance lifestyle and my writing.
And a lot of the folks that come to me for freelance business coaching have very strongly held goals as well.
In fact, I think it’s one of the things that separates the dreamers from the doers in many ways.