The Flourishing Creator

“Rewind” covers the history of an Australian company in about 500 words. In third person, the article goes into detail about the company’s past covering how it started, evolved and changed over time. These can be companies that have since gone out of business or ones still operating today, but usually they have had large significance to Australians at some point. Quotes from owners can sometimes be found, especially if the business is still operating. There is sometimes a news peg, such as an anniversary, and often important or memorable events in the company’s story are outlined. Further details are sometimes included at the end of the article such as the website and any event information if the company is still around. Recent examples include “Sun Never Sets,” which details the history of Sun Pictures, an open-air movie theater in Broome for its 100-year anniversary, “Cobb & Co: The History of Coach Class,” covering the transport service Cobb & Co who began transporting Australians via horse and cart in 1853, and “Ice Cream Evolution: Streets’ Summertime Legacy,” covering the ice cream company Streets, who also launched Australia’s first individual frozen treat, the Paddle Pop.

Feature article “First Person, Far Flung” is written in the first person and recounts a writer’s journey through an exotic place, such as the Swedish Arctic or Jamaica. It looks at places from a different perspective; whether a well-known person, the history or culture. The writer’s talk about their first-hand experience and meet local people along the way. The feature is a multi-page spread and can be up to 2,000 words with images interspersed throughout.

There is usually one drink article found in “Food & Drink” which covers alcoholic drinks such as spirits, wine and cocktails. This could appear as a round up of drinks to try, cocktail recipes, or an article covering a story or trend. In 400 to 1,000 words, the article is written in third person and sometimes includes quotes from those involved, such as bartenders or managers. Recent examples include “Grape Expectations,” a round up of different wines for readers to try, and “Doubling Down,” which covers cocktails including two of the same spirit, such as two complimentary brands of vodka in the same drink plus three recipes to try.

“Great Escape” covers a big trip in detail through one destination. It usually covers around five spots on the trip giving details for each one. This includes practical information like how to get there, when to go, and what to budget as well as a narrative style 3,000-word exploration of each spot focusing on a theme. For example, architecture in Phoenix and vineyards in Sedona on a trip through Arizona. These are written in third person and often include quotes from locals or guides giving more information on the area. There is a sidebar to accompany each stop called “Essentials.” These are around 100 words each and give an accommodation option and information about an attraction in each place including prices and websites. There is also a 200-word sidebar called “On the Road” which highlights what to eat, drink, listen to, read, and watch to best experience the destination. Example destinations from recent issues include Arizona, Taiwan, and Madagascar.

“The Insider Address” is a 150-word description of an interesting hotel or accommodation option. These are usually luxury options and can be based in destinations worldwide. There’s a third-person description which covers the design, room, location, and any interesting annecdotes about the architect, owner or designer. This is followed by the price and website. The Jaffa Hotel in Tel Aviv, Isreal and the Palazzo Daniele villa in Puglia, Italy were recently covered here.

“Time Off” runs to about 650 words long and covers travel and lifestyle topics in third person. This could take the form of a round up or a simple description of a place or activity. Quotes from relevant sources are sometimes included. Examples include “Diving Hawaii’s Lava Tubes,” about the Hawaiian dive destination with quotes from a dive guide, “Autos Around the Bend,” a round up of six cars on display at the New York International Auto Show, and “Paradise by the Sea,” a round up of the world’s best beaches.