All Posts in Category: Pitching Writing Clients
Become an Author with Our New Webinar Series on Non-Fiction Book Deals
I don’t talk so much about this side of my writing, but in the summer of 2015, I took some time off from my freelance writing work to give myself a DIY MFA in book publishing, from the craft side to the ins and outs of working with a traditional publishing house.
Over the last couple years, while I’ve been working with all of you on Dream of Travel Writing, I’ve kept my ear to the ground in those circles and continued that education, but something else very interesting has happened in the intervening years.
I’ve seen many folks I know go from book proposal to published book (and often follow-up books!).
It’s simply amazing how fast and easy it is to become a traditionally published author today. That is, if you go about it the right way.
Are You Still Waiting for that “Aha” Moment with Travel Content Marketing?
This past weekend, I had the privilege of spending three days with highly motivated, hardworking, and inspiring travel writers for our TravelContentCon retreat event.
We took our first three sessions up on the top of the Catskill’s famous Sam’s Point lookout as we explored what content marketing means today, and that’s when the magic began.
Making Your Story About the Journey Rather than the Destination is a Easy Trick for Successful Pitching
I’ve been in a travel writing conference for the last couple days observing something very curious throughout the keynotes.
Both keynotes—one by Don George, who was formerly travel editor of the San Francisco Chronicle and Lonely Planet’s annual travel writing short story anthologies, and another by Spud Hilton, the current travel editor of the San Francisco Chronicle, who has won an obscene number of top travel writing awards in that position—focused on storytelling.
Each keynote was excellent, composed of a heavy dose of first-person experience layered with specific, well-articulated and vitally important tips of how to completely overhaul your stories for the better.
But at the end of both keynotes, both speakers were asked nearly identical questions along the lines of:
That all sounds great, but who is really publishing narrative stories like that right now? No one really wants to publish stories about the writer’s experiences with other cultures.
After this question, in both cases, a very curious thing happened.
Even If You’re a Pitch Wizz and an Idea Magnet, You’ll Still Struggle to Get Pitches Out if You’re Missing This
People who aren’t happy with the types or quantity of the paid travel articles they’re writing tend to come in two flavors:
- they’re established writers, even established magazine writers, that always work with the same editors and have lost the confidence to pitch new-to-them markets
- they pitch so infrequently (and spend the rest of their writing time writing assigned work for content shops OR for themselves on their own blog or a novel project) that sending five pitches in one month is a serious event
On a very basic level, you could say that a regular, concerted pitching effort could bring about serious changes for people in these situations.
And pitching is actually very easy. It just involves writing 150 to 250 words. That only takes ten minutes! So these folks are all set, right?
The Answer to the Perennial Travel Writer Question: How Can I Pitch This Hotel/Museum/Restaurant That’s Already Been Open for Years?
When you start planning a trip on your own or first get the bug of a press trip in your ear, the options of what to explore in a destination are tantalizing.
Nailing down the sense of place, honing in on the food culture in a new place, and the promise of highly quotable sources with exciting stories you would have never thought of all give you a high.
But we all know trips, attractions, interviews, hotels, and meals don’t always live up to our imaginings. Sadly!
Some parts of a trip will be brilliant and bring those great quotes and anecdotes and new story ideas you never would have had at home, but what do you do with the rest of it?
How do you get the best assignment-dollar-worth out of your on the ground research time?
First Chance to Grab Our Newest Content Marketing Webinars…at a Very Special Discount
Today’s holiday trivia: In many European countries, the celebration of Christmas on December 25 pales in comparison with January 6’s Feast of the Epiphany–also know as the visit of the three wise men or magi. Presents for children arrive on the eve of the Epiphany rather than Christmas Eve, though they are not delivered by a jolly man. In Italy, gifts are ferried about by La Befana, a witch with a long nose and speedy broomstick who leaves garlic and onions, in addition to the usual coal, for bad children or parents who haven’t left her a glass of wine.
There are so, so many opportunities out there for travel content marketing.
How many hotels can you think of off the top or your head? How many destinations around the world? How many cities where visitors take tours during their stay?
In just the tour and activities market alone, in just the U.S., there are 68,000 companies valued at 20 billion. That’s not even the size of fish you’re probably going after. There are many, many more that are smaller and don’t have in-house staff devoted to their content marketing.
Today Snag One of the Limited Spots in Both Our At-Home Magazine Pitching Programs: IdeaFest and Pitchapalooza
Today’s holiday trivia: January 4 marks a major festival in the Ryukyuan religion, a formal of Shintoism practiced in the islands between Japan and Taiwan, particularly Okinawa. The hinukan, a hearth god that guards the sacred family fire, returns to the family after returning to its own home for several weeks and is welcomed with offerings of rice and local alcohol.
For today’s 12 Days of Holiday Specials offer, we’re giving you the first shot at accessing our newest opportunity to seriously up your magazine assignment game–the At-Home Ideafest Program.
Based on our live IdeaFest retreat, this new four-week program is designed to provide a serious and lasting foundation to turn you into an idea machine, turning up dozens of article ideas every day.
Grab 11 Webinars on Everything You Need to Know About Pitching for 75% Off
Today’s holiday trivia: Today begins the southern Colombian Blacks and Whites’ Carnival, which, unlike most carnival celebrations that mark the final day to indulge before the fasting period that precedes Easter, takes place from January 2 to 7 each year. This carnival was proclaimed a UNESCO of Oral and Intangible Heritage of Humanity for its intricate traditions and interlacing of the private home into the street celebrations.
If you woke up today, the first workday of the new year, and thought to yourself or made yourself a promise somewhere along the lines of, “This year is going to be different. I am going to make sure that my travel writing takes off,” then this one is for you.
Registration for IdeaFest and Pitchapalooza is Now Open! Which Will Fix What Ails Your Pitches?
As you are all hard at work on your own annual reviews, we are here as well, planning out the next year.
Spring is coming sooner than you’d think, so it’s time for us to open up registration for our two spring retreats, IdeaFest from Friday, March 16, to Sunday, March 18, and Pitchapalooza from Friday, April 13, to Sunday, April 15.
If your pitches are getting nowhere, these events will majorly move the dial on your success rate.
Please, Please Don’t Send Emails Like This to Companies You Want to Blog For
Yes, this is THE time to pitch companies in the travel industry to help with their marketing in advance of the summer high season.
And, yes, cold pitching absolutely does work, when done right.
But not like this: